March 31, 2025

FGA Partners has announced an initiative designed to assist small and mid-sized businesses, particularly in the spirits industry, in offsetting impending tariff increases without passing additional costs onto consumers. Through this program, FGA Partners will absorb the costs associated with the creation of FanTokens on the Pecu Novus blockchain, providing businesses with a unique strategy to maintain customer engagement, brand loyalty, and competitive pricing.

As global economic conditions evolve, businesses in the U.S. spirits sector face the challenge of rising tariffs that threaten to disrupt pricing models and consumer retention. FGA Partners, in collaboration with MegaHoot Technologies and the Pecu Novus blockchain network, is offering an innovative, blockchain-based solution that empowers businesses to navigate these challenges effectively.

How the Program Works:

• FGA Partners covers the full cost of FanToken creation on the Pecu Novus blockchain, removing the financial burden from businesses.

• Businesses can choose to use the Pecu Wallet for seamless customer transactions or develop a custom digital wallet. However, utilizing the Pecu Wallet enables cross-promotional opportunities with other brands.

• The FanToken will be listed on HootDex, the decentralized digital asset exchange, solely for price discovery and not trading, ensuring real-time stable pricing.

• FanTokens function as a loyalty and rewards system, allowing businesses to offer discounts, exclusive promotions, event access, and digital assets like NFTs to customers.

• Customers can store and use their FanTokens within their Pecu Wallet, initially restricted to the issuing business but with potential future expansion to additional brands.

“We understand that businesses, especially small and mid-sized ones, are facing increasing pressure due to rising tariffs,” said Justin Belle, Managing Director at FGA Partners. “Rather than raising prices and risking customer attrition, this program offers an alternative that enhances brand loyalty, attracts new customers, and builds a long-term growth strategy.”

No Fees, No Hidden Costs – Just a Path to Growth

FGA Partners has committed to not charging businesses for this program. The goal is to provide businesses with an effective tool to retain customers, drive sales, and increase market share without the financial strain typically associated with blockchain-based loyalty programs. While businesses will handle their own marketing efforts, FGA Partners’ role is to facilitate the FanToken’s creation and integration, ensuring a smooth transition into the program.

Potential for Future Growth

Beyond serving as a tariff offsetting strategy, the FanToken could evolve into a tradable digital asset on the Pecu Novus blockchain. As a business grows and demand increases, the FanToken could become an additional revenue stream, benefiting both businesses and customers who hold them.

Get Involved

FGA Partners invites distilleries, wineries, and other businesses impacted by tariff fluctuations to explore this program and see how blockchain technology can provide a competitive edge.

About FGA Partners
FGA Partners is a private equity firm specializing focused on software and technology, artificial intelligence, blockchain technology and digital assets. blockchain solutions. FGA Partners delivers cutting-edge solutions that empower businesses to navigate economic challenges and drive sustainable growth. webconnect at fgapartners.com

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